Bilingual Arabic and English products where right-to-left layouts, Arabic type and local payment habits are designed in from the first flow, not patched in at the end.
4payment flows shipped in the AmEx app in Saudi Arabia
18months embedded on American Express mobile (KSA)
285screens on the @Work system, in English and Arabic
2Saudi enterprise programs: American Express and stc
Sound familiar?
Problems I'm hired to fix
Hover or tap a card to see how I fix it. Most projects start with one of these.
01
The Arabic version feels like a mirror, not a product
Flipping the English screens breaks icons, charts, numbers and reading order.
Flows and layouts planned for English and Arabic together, so neither feels like a translation.
02
Arabic text breaks the layout
Different word lengths, line heights and Arabic fonts push buttons and tables out of shape.
Tokens and components that mirror correctly, with Arabic typography rules built in.
03
Local users don't trust it
Payment, ID and address patterns made for other markets feel foreign in Saudi Arabia and the Gulf.
Installments, bill pay and government payments, shaped by what I designed for AmEx in Saudi Arabia.
Try it
One screen, two directions
Real screens from two shipped products. Pick a project, then switch to Arabic to see how layout, icons and reading order mirror while amounts stay easy to read.
Interactive
Home screen, American Express app for Saudi ArabiaInvestor dashboard, Merak Capital fund portal
Layout mirrorsIcons and order flipAmounts stay readable
Real Arabic screens
Designed in Arabic, not flipped
Screens from shipped work: an investor portal for Merak Capital and American Express app features for Saudi Arabia. Tap any screen to view it larger.
Investor dashboardMerak Capital
Investor KYC formMerak CapitalSubscription requestsMerak Capital
Home and card summaryAmerican Express app, KSAOffersAmerican Express app, KSAManage cardAmerican Express app, KSA
What you get
Everything you need to ship
Arabic RTL and GCC app design from first audit to developer handoff. Pick one to see an example from real work.
Example: American Express Mobile App
How we work
From first call to launch
A clear plan from day one. You always know what's next and what it costs.
Week 0
Discovery call
We talk through your product, users and goals. You get a clear scope, timeline and price.
Week 1
Map the flows
Journeys and structure first, so we agree on how it works before how it looks.
Weeks 2 to 5
Design and test
High-fidelity screens and a clickable prototype, refined with your feedback and real users.
Launch
Handoff and support
Specs and components for your developers, or build and launch with my studio.
Selected work
Proof, not promises
Real products shipped for real teams, including American Express and stc.
Start small with an audit, or go end to end with design and build.
UX audit
1 to 2 weeks
Find what's costing you users, ranked by impact, with redesigned key screens.
Heuristic and flow review
Prioritized fix list
Redesigned key screens
Most picked
Design project
3 to 8 weeks
From flows to a tested, handoff-ready design for your product or feature.
Flows and architecture
High-fidelity UI and prototype
Developer handoff
Design and build
Scoped per project
Design plus front-end and back-end development with my studio's developers.
Everything in a design project
Build and QA
Launch support
Questions
What clients ask
Have you designed Arabic products for Saudi Arabia before?
Yes. I worked embedded with American Express on their mobile app in Saudi Arabia, designing Plan It, Bill Payments, Government Payments and Balance Transfer, and on the @Work platform and its design system in English and Arabic. I also designed stc Experts Hub for Saudi Telecom.
Do you design the English and Arabic versions together?
Yes. I plan both directions from the first flows, so layouts, icons and text lengths work in both languages and your engineers build one product, not two.
Can you work in Gulf time zones?
Yes. I am based in Islamabad, two hours ahead of Riyadh and one hour ahead of Dubai, so our working days overlap almost completely.
Do you also build the product?
Yes. Through my studio I work with front-end and back-end developers, so you can get design and build from one team if that suits you better.
Let's make it clear.
Tell me what you're building. I reply within one working day with first thoughts and next steps.
