Users get stuck and you don't know where
Support tickets and churn point at problems, but not at the screens causing them.
Every key journey walked as each user type and checked for usability, accessibility and your goals.
(Start here)
SaaS UXaudits thatrank the fixes
A SaaS UX audit is a one to two week expert review of your live product that finds what slows users down and ranks every fix by impact. You get a prioritized fix list, the evidence behind each issue and redesigned versions of the key screens. It is the fastest way to know what to fix first, before you commit to a full redesign.
Experience withAmerican Expressstc10+ years
Last updated
1 to 2weeks from kickoff to readout
3deliverables: ranked fixes, evidence and redesigned screens
WCAG 2.2accessibility checks in every audit
10+years designing SaaS and FinTech products
Sound familiar?
When does a product need a UX audit?
Hover or tap a card to see how I fix it. Most projects start with one of these.
Every team has a different list of fixes
Without evidence, the loudest opinion sets the roadmap.
Each issue ranked by impact and effort, with the screen, the evidence and the fix.
A full redesign feels too big to start
You need to know what's broken before you commit months of budget.
High-fidelity redesigns of the screens that matter most, ready to test or build.
Try it
See what an audit finds
A small sample of how findings look. Turn on the audit view to see issues pinned to the screen and ranked by impact.
Interactive
Card program
4Cardholders1,284
Cards issued1,302
1Monthly spend$1.24M
Recent requests
Limit change, Finance3New card, SalesTravel card, Ops
2ApproveRejectExport
- 1The total that matters is buriedMonthly spend sits in the third card, the same size as everything else.High
- 2Approve has no clear priorityThree equal buttons make the main task look optional.High
- 3Status is shown by colour aloneRed and green dots fail for colour-blind users (WCAG 1.4.1).Medium
- 4Two names for one thing"Cardholders" here, "Members" in the menu.Low
What I check
What does a SaaS UX audit check?
Eight areas, reviewed for every key journey and every user type. Each issue is logged with a screenshot, the evidence and a suggested fix.
- 01Key journeys
Sign-up, onboarding and the tasks people pay you for, step by step.
- 02Navigation and structure
Whether people find things without guessing or asking support.
- 03Dashboards and data
Whether the numbers that matter stand out from the noise.
- 04Roles and permissions
Each user type sees what it can act on, and nothing it shouldn't.
- 05Forms, errors and empty states
Validation, recovery and what people see before there is any data.
- 06Accessibility
WCAG 2.2 contrast, focus order, keyboard use and screen reader basics.
- 07Copy and labels
Plain words and the same term for the same thing everywhere.
- 08Consistency
Components and patterns that look and behave the same on every screen.
What you get
What do you get from a UX audit?
Four deliverables your team can act on the week the audit ends. Pick one to see an example from real work.
How we work
How does a project run?
A fixed scope and price before we start, and a clear report at the end.
Day 1
Kickoff call
We agree on goals, key journeys and user types. You share access and any data or research you have.
Week 1
Review
I walk every key journey as each user type and log issues with screenshots and evidence.
Week 2
Rank and redesign
Issues ranked by impact and effort, and the most important screens redesigned.
End of week 2
Readout
A walkthrough with your team, the full report and next steps you can act on right away.
Selected work
Which products have I designed?
Real products shipped for real teams, including American Express and stc.
Ways to work together
Which way of working fits you?
Start small with an audit, or go end to end with design and build.
UX audit
1 to 2 weeksFind what's costing you users, ranked by impact, with redesigned key screens.
- Heuristic and flow review
- Prioritized fix list
- Redesigned key screens
Design project
3 to 8 weeksFrom flows to a tested, handoff-ready design for your product or feature.
- Flows and architecture
- High-fidelity UI and prototype
- Developer handoff
Design and build
Scoped per projectDesign plus front-end and back-end development with my studio's developers.
- Everything in a design project
- Build and QA
- Launch support
| UX audit | Design project | Design and build | |
|---|---|---|---|
| Timeline | 1 to 2 weeks | 3 to 8 weeks | Scoped per project |
| Best when | You have a live product and need to know what to fix first | You need a new product, feature or redesign designed end to end | You want one team for design and development |
| You get | A ranked fix list and redesigned key screens | Flows, high-fidelity UI, a prototype and developer handoff | The full design, built, tested and launched |
| Who builds it | Your team | Your developers, from my handoff | My studio's developers |
Questions
What do clients ask?
How long does a UX audit take?
One to two weeks from kickoff to readout, depending on how many user types and key journeys your product has.
What do you need from us?
Access to the product (a test account for each role is ideal), your goals, and any analytics, support tickets or research you already have. Plus one kickoff call and one readout call with your team.
Is an audit useful before a redesign?
Yes. It tells you which problems are worth fixing first, so a redesign starts from evidence instead of opinions. Many projects start with an audit and continue as a design project.
Can you audit FinTech and Arabic products?
Yes. I review KYC, payment and approval flows with what I learned designing for American Express, and Arabic RTL screens for mirroring, Arabic type and number formats.
What does a UX audit cost?
It depends on the size of the product and how many user types it has. Send a short brief and you get a fixed price before any work starts.
Will you also fix the issues?
If you want. I can redesign the screens as a design project, or design and build with my studio's developers.
Let's make it
clear.
Tell me what you're building. I reply within one working day with first thoughts and next steps.